Client: Edenrobe URL: https://edenrobe.com/ Industry: Fashion & Apparel Agency: Techno Group Objective: Increase organic visibility, website traffic, and keyword rankings to drive sustainable growth in online sales.
Introduction
Edenrobe, a leading fashion brand in Pakistan, partnered with Techno Group to enhance their online presence. Although well-established in the traditional market, Edenrobe needed a robust SEO strategy to strengthen its digital footprint. The goal was to increase organic traffic, improve keyword rankings, and ultimately boost conversions on their e-commerce platform.
Challenges
Edenrobe faced several challenges before partnering with Techno Group:
Low organic search visibility.
Limited keywords ranked on the first page of Google.
High competition in the fashion and apparel industry.
Underutilized technical and on-page SEO strategies.
Our Strategy
Techno Group devised a comprehensive SEO strategy focusing on three key areas:
On-Page SEO:
Optimized meta tags, descriptions, and headings.
Ensured keyword optimization across all product pages and categories.
Improved internal linking to enhance site structure.
Content Strategy:
Created high-quality, SEO-optimized content targeting long-tail keywords.
Published blog posts centered around seasonal collections, fashion trends, and styling tips, aligning with Edenrobe’s target audience.
Technical SEO:
Improved site speed and mobile optimization.
Fixed crawl errors and implemented schema markup to boost search engine understanding of the site.
Link Building:
Secured backlinks from relevant, high-authority fashion blogs and websites to improve domain authority and search engine rankings.
Results
After six months of focused SEO efforts, Edenrobe saw remarkable improvements in their online visibility and traffic:
3X Increase in Clicks: Our SEO strategy resulted in a threefold increase in organic clicks, significantly driving traffic to Edenrobe’s ecommerce platform.
60% Improvement in Average Position: Edenrobe’s average ranking position for targeted keywords improved by 60%, making it more visible to potential customers.
3X Impressions Growth: The number of impressions skyrocketed, tripling the brand’s exposure on search engine results pages (SERPs).
4X Organic Search Traffic: We saw a fourfold increase in organic traffic, translating into more high-intent visitors landing on the website.
100+ Keywords Ranked on the 1st Page: Over 100 keywords now rank on the first page of Google, including high-competition terms in the fashion niche, helping Edenrobe capture key market segments.
Conclusion
With Techno Group’s expert SEO strategy, Edenrobe significantly boosted its digital presence, increased organic traffic, and improved overall search engine rankings & sales. By ranking over 100+ keywords on the first page of Google, Edenrobe has solidified its position as a leading brand in the fashion industry.
At Techno Digital, we specialize in driving measurable results through effective SEO practices. If you want to transform your brand’s online presence, get in touch with Techno Digital today.
