Development

• The existing website suffered from a subpar user experience, marked by a confusing interface and a lack of user-friendly features.
• The layout and designs were not conducive to a seamless and engaging browsing experience.

• The user interface was outdated, hindering accessibility and detracting from the overall appeal of the site.
• Navigating the website was challenging, contributing to a negative perception of YVOLV’s digital presence.

Creative Branding:

• YVOLV lacked cohesive branding guidelines, leading to inconsistencies in messaging and design elements.
• Establishing a clear brand persona was challenging due to the absence of standardized branding principles.

• The existing brand persona lacked definition, making it difficult to convey a consistent and impactful identity.
• Innovative and visually appealing design elements were required to redefine the overall user experience.

Marketing:

• The social media marketing pages needed a complete overhaul, starting from scratch to align with YVOLV’s objectives.
• Search Engine Optimization (SEO) efforts were initiated to enhance online visibility and attract a broader audience.

• Strategizing and executing effective marketing initiatives posed challenges in overcoming user acquisition hurdles.
• Convincing users to download the app and subscribe required a comprehensive approach, addressing visibility and engagement concerns.